Asos, a Company History Essay

ASOS was created in June of 2000 by UK natives Nick Robertson and Quentin Griffiths. ASOS, an acronym for ‘As Seen On Screen,’ was a small online business based out of the UK that duplicated celebrity inspired products. Today they have over 1000 employees and over 50,000 items of fashion. From emulating celebrity fashions, they now are setting the trends. In 2001, the company was admitted to the London Stock Exchange, and the company quickly grew from there. In 2004, ASOS developed their own label for Women and in 2005, launched a beauty line. In 2007 they launched their own men’s line as well as the extremely popular publication ‘ ASOS magazine. ‘ In the ten years after the business was first created, the company became extremely successful becoming the number one independent retailer in the United Kingdom. In 2010, started to branch out of the UK . ASOS launched websites in France, Spain, Italy, Australia, Germany and the USA, which made them an international well-known brand. Just in this past year they also launched their site in Russia. Today their website brings over 17. 5 million visitors month and as of 2012, they have 4. 4 million active customers from 160 countries. ASOS offers products under its own label as well as third party brands. These brands offer products in womenswear, menswear, footwear, accessories, jewelry as well as beauty. ASOS appears to be in a perpetual state of growth as their company seems to expand by the minute offering over thousands of new products a month.