Bell 412 Specs

Bell 412EP Product Specifications May 2012 Specifications subject to change without notice. Bell 412EP Product Specification 412 Product Spec – COVER. indd 1 1 November 2011 6/5/2012 8:41:16 PM 412 Product Spec – COVER. indd 2 6/5/2012 8:41:16 PM Table of Contents Publisher’s Notice †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Bell 412EP †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Specification Summary (U.S. Units) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Specification Summary (Metric Units) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 BLR Strake and FastFin ® †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 External Dimensions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Bell 412EP Seating and Interior Trim Choices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Standard Configuration†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Optional Accessories †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Helicopter Performance Charts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Hover Performance Charts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Fuel Flow vs. Airspeed †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 31 Cost of Operations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 44 Limited Life Components †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 47 Paint Schemes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Bell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 1 i  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:05 PM 412EP Product Spec 2012-02. indd 2 6/5/2012 8:37:05 PM Publisher’s Notice The data presented in this document are general in nature, and have been compiled from Bell Helicopter Textron Inc. (BHTI) source materials incl uding but not limited to: The Approved Rotorcraft Flight Manual, Maintenance Manual, Illustrated Parts Catalog, and other engineering design specifications.This document is intended for the use of BHTI employees, and BHTI independent representatives (international dealers), and for prospective customers as an aid in determining estimated weight and performance of the helicopter when configured with equipment for specific missions. Disclosure, reproduction, or use of any material in this document by persons other than BHTI employees, and BHTI independent representatives, and prospective customers are forbidden without written permission from Bell Helicopter Textron Inc.The listings of Optional Equipment (â€Å"Kits†) are subject to revision and change, and also may be different for specific serial number helicopters or special custom configurations. Please consult the â€Å"Notes† column found in the optional equipment list tables for equipment compatibility. The contin uing product improvement process of BHTI may cause some components, equipment, and compatibility to be changed or replaced. The specifications, weights, dimensions, and performance data shown in this document are subject to change without notice. 2012 Bell Helicopter Textron Inc. Bell, 206, 407, 407GX, 429, 412, Huey II, LongRanger and JetRanger are registered trademarks of Textron Innovations Inc. All rights reserved Specifications subject to change without notice. Bell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 1 1  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:05 PM Page Intentionally Left Blank  © 2012 Bell Helicopter Textron Inc. 412EP Product Spec 2012-02. indd 2 2 Bell 412EP Production Specification May 2012 6/5/2012 8:37:05 PM Bell 412EP RELIABLE, RUGGED AND READYThe Bell 412EP is the workhorse of the helicopter industry with a reputation of getting up and going to work every day in even the most extreme environments. †¢ Proven Pratt & Whitney PT6T-3D Twin Pac engines with more than 25 million flight hours in more than 2,000 aircraft worldwide †¢ High retirement and overhaul intervals – 5,000 hour drive system TBO – 4,000 hour engine overhaul interval – On-condition composite main rotor blades †¢ 25,000 hours between premature engine removals †¢ Excellent Category A / JAR OPS 3 capability †¢ Rugged fuselage with rollover bulkhead protection and rupture resistant fuel cellsThe data set forth in this document are general in nature and may vary with conditions. For performance data and operating limitations for any specific flight mission, reference must be made to the approved Flight Manual Bell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 3 3  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:05 PM Specification Summary (U. S. Units) Weight lb Weight lb Empty Weight (IFR Std. Config. ) 1 6,964 Maximum Gross Weight (Internal) 11,900 Useful Load (In ternal, IFR Std. Config. ) 4,936 Maximum Gross Weight (External) 11,900 Maximum External Load 4,500 Performance Summary:Takeoff, Gross Weight lb IGE Hovering Ceiling 9,500 10,500 11,900 ISA OGE Hovering Ceiling ft 17,400 14,300 10,200 ISA + 20  °C ft 14,400 10,900 6,200 ISA 10,400 5,200 10,300 6,050 (11,890 lb @ SL) ISA ft 14,000 11,270 7,270 ft 12,120 9,000 4,990 ISA Service Ceiling (AEO) 13,800 ft ISA + 20  °C FAA Take Off and Landing Limit, WAT 2 ft ISA + 20  °C ft 19,840 18,760 16,290 (continuous OEI) ISA ft 11,450 8,850 5,400 (30 minute OEI) 3 ISA ft 12,850 10,500 7,600 4,000 ft, ISA kts 132 130 125 n mi 366 364 358 kts 126 125 122 n mi 414 410 401 kts 131 130 125 Maximum Continuous Cruise (true airspeed) Cruise at Long Range Cruise (LRC) SpeedRange 4 LRC Speed (average true airspeed) Range SL, ISA 4 LRC Speed (average true airspeed) Catagory A Takeoff and Landing Ceiling 4,000 ft, ISA ft 6,000 3,400 (11,580 lb @ SL) ft 3,750 1,200 (10,800 lb @ SL) SL, ISA hr 4. 0 3. 9 3. 6 4,000 ft, ISA Endurance at Loiter Speed 4 ISA ISA + 20  °C Elevated Helipad hr 4. 3 4. 2 3. 9 Uninstalled Thermodynamic Power Engine Ratings: (100% RPM) Engine Rated Power 2 x 950 2 x 900 Standard: Pratt & Whitney PT6T-3D Twin Pac Takeoff (5 minutes) SHP Max Continuous Power SHP 2 x 950 2 x 800 OEI (2-1/2 minutes) SHP 1 x 1,140 1 x 1,133 OEI (continuous) SHP 1 x 970 1 x 1,024 OEI (30 minutes)SHP 1 x 1,066 1 x 1,079 OEI (continuous) SHP 1 x 950 N/A Optional: Pratt & Whitney PT6T-3DF Twin Pac Transmission Ratings (100% RPM, at mast) Takeoff (5-minute) 1,370 SHP Max Continuous Power 1,110 SHP Single Engine Limited by Power Available Fuel (usable) Type Aviation Turbine Capacity 330. 5 US Gallons Note 1 IFR Standard Configuration includes all items listed in the Standard Configuration table of this document as well as twenty-five pounds (eleven kilograms) of engine oil. Ballast is not included in the standard configuration (ballast is a function of installed equipment). Note 2 With BLR FastFin ® System.Does not apply for Catagory B, 9-passenger seat configuration. The data set forth in this document are general in nature and may vary with conditions. For performance data and operating limitations for any specific flight mission, reference must be made to the approved Flight Manual  © 2012 Bell Helicopter Textron Inc. 412EP Product Spec 2012-02. indd 4 4 Bell 412EP Production Specification May 2012 6/5/2012 8:37:06 PM Specification Summary (Metric Units) Weight kg Weight kg Empty Weight (IFR Std. Config. ) 1 3,159 Maximum Gross Weight (Internal) 5,398 Useful Load (Internal, IFR Std. Config. ) 2,239 Maximum Gross Weight (External) 5,398Maximum External Load 2,041 Performance Summary: Takeoff, Gross Weight kg IGE Hovering Ceiling ISA 4,309 4,763 5,398 m 5,304 4,359 3,109 ISA + 20  °C m 4,389 3,322 1,890 ISA OGE Hovering Ceiling m 4,206 3,170 1,585 ISA + 20  °C m 3,139 1,844 (5,393 kg @ SL) ISA m 4,267 3,435 2,216 ISA + 20  °C FAA Take Off and Landing Li mit, WAT 2 m 3,694 2,743 1,521 Service Ceiling (AEO) ISA m 6,047 5,718 4,919 (continuous OEI) ISA m 3,490 2,697 1,646 ISA m 3,917 3,200 2,316 1,219 m, ISA km/h 244 241 232 km 678 674 663 (30 minute OEI) 3 Maximum Continuous Cruise (true airspeed) Cruise at Long Range Cruise (LRC) Speed Range 4 LRC Speed (average true airspeed)Range 4 LRC Speed (average true airspeed) SL, ISA 1,219 m, ISA km/h 233 232 226 km 767 757 743 243 241 232 m 1,829 1,036 (5,253 kg @ SL) m 1,143 366 (4,899 kg @ SL) SL, ISA hr 4. 0 3. 9 3. 6 1,219 m, ISA Elevated Helipad Endurance at Loiter Speed 4 km/h ISA + 20  °C Catagory A Takeoff and Landing Ceiling hr 4. 3 4. 2 3. 9 ISA Uninstalled Thermodynamic Power Engine Ratings: (100% RPM) Engine Rated Power Standard: Pratt & Whitney PT6T-3D Twin Pac Takeoff (5 minutes) kW 2 x 708 2 x 671 Max Continuous Power kW 2 x 708 2 x 597 OEI (2-1/2 minutes) kW 1 x 850 1 x 845 OEI (continuous) kW 1 x 723 1 x 764 OEI (30 minutes) kW 1 x 795 1 x 805OEI (continuous) kW 1 x 708 N /A Optional: Pratt & Whitney PT6T-3DF Twin Pac Transmission Ratings (100% RPM, at mast) Takeoff (5-minute) 1,022 kW Max Continuous Power 828 kW Single Engine Limited by Power Available Fuel (usable) Type Aviation Turbine Capacity 1,251 liters Note 3 Increased capability available with optional Pratt & Whitney PT6T-3DF (30 minute OEI Power Kit). Note 4 Standard fuel, no reserve. The data set forth in this document are general in nature and may vary with conditions. For performance data and operating limitations for any specific flight mission, reference must be made to the approved Flight ManualBell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 5 5  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:06 PM BLR Strake and FastFin ® Bell Helicopter has partnered with BLR Aerospace to provide its performance, safety and efficiency-enhancing FastFin ® system as a standard feature on new Bell 412EP aircraft orders. The system incorporates two parallel stall str ips along the tail boom and a reshaped vertical fin. These modifications combine to optimize airflow around the tail boom, improving the handling, stability and lifting capacity of the Bell 412EP in all environments, especially high and hot conditions.The FastFin ® system is a combination of two separate modifications, one to the vertical fin and the other to the tailboom. For clarity, the term FastFin ® refers to the BLR modification that changes the shape and contour of the vertical fin. The term FastFin ® System refers to the combined FastFin ® and Dual Tail Boom Strake installation. The performance benefits of this system include increased tail rotor effectiveness and higher crosswind speed tolerance at hover in certain conditions.In conditions where the aircraft is currently tail rotor limited the FastFin ® System results in increased Weight-Altitude-Temperature (WAT) capability for takeoff, landing and in-ground-effect maneuvers, providing substantial improvement in useful load for hot/high operation (See performance chart below). 14,000 Be ll 41 M 2EP ax G wit Be ro h ss Fa ll 41 W stF 2E ei in gh TM P M tL S ax im ys G it tem ro ss W ei gh tL im it 12,000 Density Altitude (feet) 10000 8,000 6,000 4,000 2,000 0 8,000 9,000 10,000 Gross Weight (lb) 11,000 12,000 Bell 412EP WAT Improvement with FastFin ® SystemThe data set forth in this document are general in nature and may vary with conditions. For performance data and operating limitations for any specific flight mission, reference must be made to the approved Flight Manual  © 2012 Bell Helicopter Textron Inc. 412EP Product Spec 2012-02. indd 6 6 Bell 412EP Production Specification May 2012 6/5/2012 8:37:06 PM Page Intentionally Left Blank Bell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 7 7  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:06 PM External Dimensions LOW SKID GEAR Bell 412EP Low Skid Gear OPTIONAL HIGH SKID GEAR WITH AAI FLITESTEP ® Bell 412E PHigh Skid Gear Specifications subject to change without notice.  © 2012 Bell Helicopter Textron Inc. 412EP Product Spec 2012-02. indd 8 8 Bell 412EP Production Specification May 2012 6/5/2012 8:37:08 PM OPTIONAL EMERGENCY FLOAT GEAR WITH AAI FLOATSTEPâ„ ¢ Bell 412EP Float Kit OPTIONAL BLADE FOLDING KIT DIMENSIONS Minimum Hanger Size* Rotor Not Folded 33. 0 ft x 49. 6 ft (10. 1 m x 15. 2 m) Minimum Hanger Size* Rotor Folded 9. 5 ft x 55. 8 ft (2. 9 m x 17. 1 m) *Allowance should be made for high skid gear, ground wheels, emply fuel condition and door lip when considering hangar door width and height Specifications subject to change without notice.Bell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 9 9  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:10 PM Bell 412EP Seating and Interior Trim Choices Crew Seats – Two individual energy attenuating seats, fore/aft and up/down adjustable, each equipped with seat belt, double strap shoulder harness and inertia reel. Available with Grey, Blue, Red, or Tan upholstery which will match that selected for the cabin. Passenger Seats – 13 seats offered in three options. (NOTE: Seating option 1 meets the criteria required by FAA regulations for installation in U. S. registered helicopters.Seating Options 2 & 3 require the addition of the STC Alpine 412 Passenger Shoulder Harness Kit for installation in U. S. registered helicopters. ) 1) Standard Seating – Fabric covered high-backed folding seats with individual seat belts and single strap shoulder harness and inertia reel, arranged with one row of four (two 2-place benches) forward facing seats, and one row of five forward facing seats, and two outward facing two place benches (one on either side of the transmission). Available with Grey, Blue, Red, or Tan upholstery with Black seat belts. Seats are are also available in all vinyl at additional cost. (210. lb [95. 7 kg] included in the standard configuration weight. ) STA NDARD SEATING (Shown with standard interior trim and floor covering) SEATING OPTIONS 2 AND 3 NOT ILLUSTRATED 2) Utility Seating – Available for U. S. registered helicopters ONLY with addition of STC Alpine 412 Passenger Shoulder Harness Kit. Nylon covered bench type seating arranged with one row of four rearward facing seats (behind the crew seats), one row of five forward facing seats (in front of the transmission), and two outward facing two place benches (one on either side of the transmission). Each seat has an individual seat belt. Available in Tan or Black.The Utility Seating decreases the standard configuration weight (-93. 3 lb [-42. 3 kg], with Alpine Shoulder Harness -59. 5 lb [-27. 0 kg]). 3) Cushioned Utility Seating – Available for U. S. registered helicopters ONLY with addition of STC Alpine 412 Passenger Shoulder Harness Kit. As in 2) above with the addition of fabric covered cushions, available in the same colors as the Standard Seating. The Cushioned U tility Seating decreases the standard configuration weight (-81. 1 lb [-36. 8 kg], with Alpine Shoulder Harness -47. 3 lb [-21. 5 kg]). Specifications subject to change without notice.  © 2012 Bell Helicopter Textron Inc. 12EP Product Spec 2012-02. indd 10 10 Bell 412EP Production Specification May 2012 6/5/2012 8:37:10 PM INTERIOR TRIM CHOICES 1) Standard Interior Trim – The Standard Interior Trim is provided as a NO COST OPTION, but is not included in the Standard Configuration Empty Weight. Included are: Plastic closeouts on upper sidewalls, window reveals, and cabin headliner; Padded vinyl covering the floor and lower door panels; Lower aft bulkhead covered with padded vinyl blankets. The hard plastic headliner and closeouts are off-white in color, and the padded bulkhead blankets and floor covering are color coordinated to match the seat color selection.The Standard Interior Trim increases the standard configuration empty weight (165. 7 lb [75. 2 kg]). 2) Utility Inter ior Trim – The Utility Interior Trim consists of: Light beige vinyl covered headliner and bulkhead blankets; Doors painted light beige; Floor painted brown. The Utility Interior Trim is included in the standard configuration empty weight (33. 3 lb [15. 1 kg]). CUSTOMIZED SEATING [Example] Customized Seating – Custom designed interiors are available from aircraft completion centers to meet the needs of Corporate or Emergency Medical Service customers. Specifications subject to change without notice.Bell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 11 11  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:10 PM Standard Configuration (Items Included In List Price) AIRFRAME TRANSMISSION/ DRIVE SYSTEM Aluminum alloy fuselage (over 240 ft3 [6. 8M3]) loading space Glass windshields Main rotor transmission with 4 chip detectors/2 debris collectors Tinted overhead windows Vibration isolation / suspension mounts (4) Dual windshield wipers Main Lift lin k (single point suspension) Fresh air ventilators with adjustable outlets (8 cockpit and 12 aft cabin) 42? gearbox (sight gage and magnetic drain plug/chip detector)Bleed air heater and defroster with air noise suppression 90? gearbox (sight gage and magnetic drain plug/chip detector) Cargo tie-down fittings (51 aft cabin floor) Hydraulic pumps for controls (2 independent systems) Map and data case Transmission oil cooler Cabin fire extinguisher (2) Swingout jettisonable doors (2 for forward cabin) POWER PLANT Sliding doors (2 for aft cabin access with 2 emergency exit panels on each door) Automatic governors (2) Pratt & Whitney of Canada PT6T-3D â€Å"Twin Pac† (1800 SHP) Swingout panels for extended access to aft cabin (2) Magnetic chip detectors Fixed step on skids for entry to forward cabin (2)Torque limiter Fuel System (330. 5 US Gal [1251 liter] usable, rupture resistant cells and breakaway vent fitting) Retractable steps for aft cabin access (2) Baggage compartment in tail boom (over 28 ft [0. 8M ], 400 lb [181kg] capacity). 3 3 Pumps on engines and submerged in fuel tanks Skid-type landing gear with replaceable wear shoes Fuel filter assembly Mooring and jacking fittings (4) Oil coolers (2) External attachment fittings (16) Fire detection system (2) Semi-monocoque tailboom Fire extinguisher system (2) BLR Strake and FastFin RPM warning system  ® Elevator (airspeed / spring-cartridge controlled) Hinged cowling Tail skidStarter-generators (2) Cargo hook provisions Power turbine RPM control actuators AUDIO Combining gearbox with chip detector Two station aft intercom system w/crew interface Separate firewall protection for each engine ROTORS & CONTROLS Overriding clutches (2) Soft-in-plane flex beam hub with four fiberglass blades Extended Engine Exhaust Deflectors Main rotor droop restraint COMMUNICATIONS & NAVIGATION Pendulum vibration absorbers 720 Channel VHF rec/trans transceiver (KTR-908) Semi-rigid, two bladed all-metal tail rotor VHF ante nna All controls hydraulically boosted (dual systems for main rotor) 2 Headsets (pilot & copilot)Force trim system and artificial feel (electrically set) 2 Intercomunication Panels (ICS) (pilot & copilot) Dual controls Emergency Transmit Switch Cyclic stick centering Horizontal Situation Indicator RPM governor selector control Attitude Director Indicator Manual engine torque matching and trim Attitude and Heading Reference Systems (2) Dual Digital Three axis AFCS (2 flight control computers) Cockpit voice recorder provisions Rotor brake Specifications subject to change without notice.  © 2012 Bell Helicopter Textron Inc. 412EP Product Spec 2012-02. indd 12 12 Bell 412EP Production Specification May 2012 6/5/2012 8:37:10 PMStandard Configuration (continued) FLIGHT & ENGINE INSTRUMENTS FLIGHT & ENGINE INSTRUMENTS (continued) Flight Director Nav Coupler (3-axis) Master warning lights on the instrument panel draw attention to: Free air temperature indicator RPM Pitot static system wit h electric pitot heat Eng 2 Out Eng 2 Fire Eng 1 Out AL-300 Data Display Eng 1 Fire Baggage Fire Cyclic Radar altimeter #1 Over torque centering Altimeter (barometric) (mast) IFR EQUIPMENT Clock, digital quartz chronometer Co-pilot clock Hourmeter Distance Measuring Equipment (DME) (KDM-706) Magnetic compass, pilot’s standby IFR FAA kit Airspeed indicatorAutomatic Direction Finder (ADF) (XDF-806) Rate of climb indicator Nav receiver #1 VOR/LOC with HB/HSI (KNR-634) Turn and slip indicator Nav receiver #2 VOR/LOC with HSI (KNR-634) Triple tachometer (rotor and engines) VHF-AM Comm #2 radio (KTR-908) Dual hydraulic press/temp indicator (2) Transponder (MST67) Gas producer tach indicator (2) Co-pilot instruments (FAA) Triple torque indicator (Eng 1, Eng 2, mast) Standby attitude indicator Engine oil-temp/press indicator (2) ELECTRICAL Turbine inlet temperature indicator (2) Generator (2) (30 volt, 200 ampere DC startergenerator derated to 150 amperes) Fuel pressure indicatorTran smission oil-temp/press indicator Inverters (2), (450 volt ampere single phase, solid state) Dual DC and AC voltmeters Nickel cadmium battery (40 ampere hours) Dual DC loadmeter Battery over-temp warning Fire detection warning (3) Generator voltage regulators Combining gearbox oil-temp/press indicator Instrument (integral) lights (white) Flight data recorder provisions Navigation lights Caution & Warning System – Master caution light on panel draws attention to the pedestal mounted annunciator panel when worded segments illuminate: Landing light-retractable Anticollision light (2) Engine oil press (2) DC generator (2)Tritium lighted emergency exit signs Trans oil press Gen overheat (2) Cockpit lights (2) Trans oil temp AC inverter (2) Dome lights (3) Comb box oil press External power External power receptacle Comb box oil temp Battery switch Twin ignition and starting systems Chip detectors (5) Battery temp Seat belt sign Fuel boost (2) Hydraulic Passenger step lights Fuel fi lter (2) Door locks Baggage compartment light & fire sensor Fuel valve (2) Heater Utility cabin lights (removable) Fuel low (2) Part sep off (2) Fuel X feed Rotor brake (2) PAINT Emerg gov manual (2) Caution panel Markings for high visibility M/R blades (white & orange)Specifications subject to change without notice. Bell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 13 13  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:10 PM Standard Configuration (continued) MISCELLANEOUS Covers, tail pipe, turbine air inlet, and pitot tube Flight bag Ground handling wheels, hydraulically activated Manuals: Aircraft log, Engine log, Engine operations, Flight, Maintenance & Overhaul Manual, Illustrated Parts Catalog Tie-down assemblies, main rotor & tail rotor INTERIOR TRIM Choice of Standard or Utility Interior Trim. Standard; Rigid three-piece headliner in cabin, padded iberglass floor covering, bulkheads, trimmed with cream-colored plastic and color-coordinated vinyl coated fiberglass, cabin doors trimmed with plastic, special soundproofing, seat upholstered with foam and fabric. Selection of fabric colors. Not included in Standard Configuration Weight, increases empty weight 165. 6 pounds (75. 1 kilograms) when installed. Utility; Beige soundproofing blankets on bulkheads and overhead; doors painted beige, floor painted brown. Included in Standard Configuration Weight (approximately 32. 6 pounds, 914. 8 kilograms). Specifications subject to change without notice. 2012 Bell Helicopter Textron Inc. 412EP Product Spec 2012-02. indd 14 14 Bell 412EP Production Specification May 2012 6/5/2012 8:37:10 PM Page Intentionally Left Blank Bell 412EP Product Specification May 2012 412EP Product Spec 2012-02. indd 15 15  © 2012 Bell Helicopter Textron Inc. 6/5/2012 8:37:10 PM Optional Accessories [Kits listed below are compatible with the FAA IFR 3-axis / non-EFIS configuration except as individually noted] Additional kits and STC items may be available for factory installation. Please consult sales or contract personnel regarding special needs prior to selection of final configuration.Wt (lb) Wt (kg) Notes 11. 7 5. 3 1, 2 FIXED STEP RIGHT HAND 11. 6 5. 3 1, 2 HEAVY DUTY HIGH SKID GEAR w/o STEPS 18. 5 8. 4 1, 3 HEAVY DUTY HIGH CROSS TUBES FOR EMER. FLOATS 3. 8 1. 7 EMERGENCY FLOATS (provisions) 51. 0 23. 2 EMERGENCY FLOATS /RESERVOIR & NOSE 97. 5 44. 2 4 EMERGENCY FLOATS (L. G. w/ FLOATS & PWR STEPS) 168. 8 76. 6 1, 4 HEATED WINDSHIELD 9. 8 4. 4 1 EXPANDABLE BOLTS – MAIN ROTOR 3. 0 1. 4 FUEL KIT – MANIFOLD DRAIN 0. 3 0. 1 Kit Description AIRFRAME FIXED STEP LEFT HAND 9 CELL FUEL SYS 4 -16. 1 -7. 3 SEAT BELT SIGN – STD INTR 0. 3 0. 1 SEAT BELT SIGN – DLX INTR 0. 3 0. 1 AUX FUEL PROVS 5. 4 . 5 5 AUX FUEL, 16. 3 GAL LH 20. 2 9. 1 5 AUX FUEL, 16. 3 GAL RH 20. 2 9. 1 5 AUX FUEL, 81. 7 GAL LH (REQUIRES REMOVAL OF 2 OUTBOARD-FACING PAX SEATS) 50. 3 22. 8 5 AUX FUEL, 81. 7 GAL RH (REQUIRES REMOVAL OF 2 OUTBOARD- FACING PAX SEATS) 50. 3 22. 8 5 5 INDICATOR, FUEL QTY, AUX FUEL -0. 1 0. 0 TOLERANT FUEL 98. 5 44. 7 EFIS (ELECTRONIC FLIGHT INSTRUMENT SYSTEM) 113. 4 51. 4 1, 6 4-AXIS DDAFCS W/ DUAL FLIGHT DIRECTOR 26. 4 12. 0 7 PRIMUS 700 WEATHER RADAR 49. 1 22. 3 7 PRIMUS 700 WEATHER RADAR W/ EFIS 54. 6 24. 8 7 ENCODING ALTIMETER 0. 1 0. 0 1, 7 RADAR ALTIMETER #2 12. 2 5. 6 7 CABIN PA SYSTEM (NON-EFIS)

Asos, a Company History Essay

ASOS was created in June of 2000 by UK natives Nick Robertson and Quentin Griffiths. ASOS, an acronym for ‘As Seen On Screen,’ was a small online business based out of the UK that duplicated celebrity inspired products. Today they have over 1000 employees and over 50,000 items of fashion. From emulating celebrity fashions, they now are setting the trends. In 2001, the company was admitted to the London Stock Exchange, and the company quickly grew from there. In 2004, ASOS developed their own label for Women and in 2005, launched a beauty line. In 2007 they launched their own men’s line as well as the extremely popular publication ‘ ASOS magazine. ‘ In the ten years after the business was first created, the company became extremely successful becoming the number one independent retailer in the United Kingdom. In 2010, started to branch out of the UK . ASOS launched websites in France, Spain, Italy, Australia, Germany and the USA, which made them an international well-known brand. Just in this past year they also launched their site in Russia. Today their website brings over 17. 5 million visitors month and as of 2012, they have 4. 4 million active customers from 160 countries. ASOS offers products under its own label as well as third party brands. These brands offer products in womenswear, menswear, footwear, accessories, jewelry as well as beauty. ASOS appears to be in a perpetual state of growth as their company seems to expand by the minute offering over thousands of new products a month.

Exploiting the Network: Synergy, Product Placement

The media industries have a suggestive and coercive power on society, embodied within the artifacts, images, and brands we consume. As these industries diversify, so do the products and the avenues in which they are offered. Synergy allows corporations the power to maximize advertising through a variety of cross-market promotional mechanisms, proliferating their products or logos exponentially. Initially, this essay requires an explanation of the use of synergy and cross-market advertising. Subsequently, I will illustrate how television shows such as Nickelodeon’s SpongeBob SquarePants and MTV’s The Osbournes and Total Live Request (TRL), use the vast internal synergistic network of their parent company Viacom. Such programming appears to exploit its viewer-ship through commodification – product placement, branding, and celebrity endorsements. Synergy: The True Meaning of Cross-Market Advertising â€Å"We are reaching a position where the challenge for the 1990s should be to seek a greater understanding of the best ways, creatively, to exploit the potential for media synergy†(Confer, 10) The concept of synergy is not new, however evidence suggests it has only been fully realized and exploited over the last decade. Synergy is created through the integration or combination of different but complimentary business interests, each feeding off the other. Ultimately, large corporations or conglomerates are diversifying their market interests rather than specializing. This diversification benefits the company by offering a new strata of opportunities thereby complimenting its existing functionality. An example of this is a movie production company allying or buying out a major video game provider. The synergy created from such a merger allows for a film and a video game to use the same characters, story line or premise. Synergy works for two reasons. Primarily, synergy is an engine that provides cross-marketing and cross-selling opportunities, which would allow for greater sales, exceeding what would be possible from each division separately. (Hesmondhalgh, 141). Secondly, corporations also â€Å"plan and design texts, in order to encourage subsidiary spin-off texts† (Hesmondhalgh, 239). Even if these texts or preplanned products are not of great quality or a commercial success, they will still sell thus generating profit. This is because there is a pre-existing, underlying product network that has already been established through the fan base. If synergy can be classified as the â€Å"the ability to keep cash flows inside a corporate family† (Klein, 148), through its internal use of cross-market production, promotion, and sales; Sumner Redstone’s Viacom is a perfect example of synergy at work. The Viacom Empire has tapped into many markets throughout the entertainment and media industry. Viacom’s major subsidiaries include: Nickelodeon – children’s cartoon network; MTV – music network; NBC – television network; and Paramount – movie production company, which also runs numerous theme parks all over North America. Klein, 2000, comments on this phenomenon as â€Å"synergy nirvana† (160). According to Klein, ‘synergy nirvana’ is attained when a conglomerate works internally to â€Å"successfully†¦churn out related versions of the same product, like molded Play-Doh, into different shapes: toys, books, theme parks, magazines, television specials, movies, candies, CDs, CD-ROMs, superstores, comics, and mega-musicals† (161). Basically, ‘synergy nirvana’ is the proliferation of standardized products in different packaging, through a preexisting framework of cross-market advertising; which is done on a vast scale through the exploitation of many different mediums and industries in the name of profit. ‘Synergy’ is Viacom’s number one marketing tool for it allows them to link the vastness of their empire together, into a culmination, dissemination and consumption of products, images, ideals, and brands. Furthermore, ‘synergy’ in programming, such as SpongeBob SquarePants and The Osbournes, has evident implications for the viewer-ship. SpongeBob SquarePants: The Future of Product Placement â€Å"Nickelodeon has more children between the ages of two to eleven watching than the four major networks combined†¦ This is significant in the competition for the children’s advertising market, which averages about $500 million a year† (Roman, 223). SpongeBob SquarePants is a lovable, animated sea sponge that manages to find himself in undersea trouble during every episode. The â€Å"cartoon† (Mittell, 18) runs every â€Å"Saturday morning† (Mittell, 18) on Nickelodeon and is syndicated to most major television networks due to its incredible popularity among children viewers. What started out in 1999, as a comical concept for a children’s television program, has grown seemingly overnight into a ‘juggernaut’. Nickelodeon cannot only boast that it is â€Å"the number one rated program among children 2-11†, but according to Nielson ratings, â€Å"53. 7 million viewers tune into the show each month†¦including 22. 1 million kids 2-11, [and] 12. 7 million between 9-14† (Olson, blogcritics. rg). With such commercial success and an immense viewer ship, Nickelodeon’s SpongeBob SquarePants uses synergistic principals of massive product placement to have free rein and ‘seep into every pore’ of consumer culture. SpongeBob employs Viacom’s cross platform synergies to network and gain access to most children’s homes. The motivation is a given when children between the ages of 2 – 11 are not only watching between 24 – 28 hours of television a week (Roman, 74), but are â€Å"responsible for either spending or influencing the spending of $100 billion annually† (Roman, 74). This is clearly an influential and lucrative market. SpongeBob SquarePants should be the archetype for synergistic corporate product placement. With SpongeBob’s insurgence into popular culture, there have been similar synergistic trends of product placement. Support for this notion is found through looking back to 2004, days before the premier of the SpongeBob SquarePants movie in New York. Paramount, another Viacom subsidiary, launched a brand new SpongeBob SquarePants amusement park theme ride to coincide with the movie launch. Additionally, Burger King (also owned by Viacom), released a SpongeBob SquarePants value meal that comes with SpongeBob SquarePants plastic figurines from the movie – ‘collect all 42. ’ Nickelodeon, the Viacom subsidiary that operates SpongeBob must not be ignored. Nickelodeon aired a 24-hour SpongeBob SquarePants Marathon that hyped up kids for the movie and forced unsuspecting parents to shell out $12 a ticket. Furthermore, during the Marathon’s commercial breaks, SpongeBob advised the viewers to eat SpongeBob value meals, collect all 67 figurines, and go to Paramount Theme Parks to try his new ride. SpongeBob has saturated the market with his yellow sponginess, which must be overpowering to any parent; he can be found everywhere, in every nuance of daily life. Since the movie, product placements and cross-promotional marketing have skyrocketed. SpongeBob now has a line of clothing, DVD box sets, bed linens, and bowling balls with a real tenpin set. Of course a 5 year old needs a bowling ball and set of bowling pins with SpongeBob SquarePants on them – SpongeBob said so! MTV: Branding a Nation â€Å"MTV is associated with the forces of freedom and democracy around the world. When the Berlin Wall came down, there were East German guards holding MTV umbrellas† – Sumner Redstone, CEO of Viacom MTV is known for hosting different music video programs 24 hours a day, 7 days a week. In 1998, MTV was watched in â€Å"273. 5 million household worldwide† (Klein, 120), where it was reported, â€Å"85% of them watched everyday† (Klein, 120). The station offers a host television shows, including TRL and The Osbournes, that entrance its youthful audience through flashy music videos and the celebrities portrayed. MTV’s popularity, since its inception in the early 1980s, is as a self-perpetuating â€Å"fully branded media integration† (Klein, 44). Klein, 2000, writes: From the beginning, MTV has not been just a marketing machine for products it advertises around the clock; it has also been a twenty-four-hour advertisement for MTV itself†¦[where] viewers didn’t watch individual shows, they simply watched MTV†¦Advertisers didn’t want to just advertise on MTV, they wanted to co-brand with the station (44). Today, advertiser branding can be seen throughout MTV. As MTV endeavors to diversify in a changing market place, video shows like TRL are coupled with reality-based television shows intimately linked to ‘celerity’ including The Anna Nichol Smith Show or The Osbournes’. Beyond these shows lack of merit, their entire function is product branding and celebrity endorsements. Even though The Osbournes’ are a revival to the â€Å"original early 1950s format of the American sitcom† (Gillan, 55), I cannot fathom that product branding, product placement, and celebrity endorsements were as prevalent on national television in the 1950s as they are in modern programming. Within the first ten minutes of the show, the audience can blatantly see a mansion full of expensive electronics, furniture, and cars – at a closer look, the brand names facing the camera and are a part of the Viacom conglomerate in a myriad of ways. All The Osbournes offer the predominately teen audience (other than a few less brain cells) is copious amounts of product branding though celebrity endorsement. Product branding on MTV is a big issue. Much like the red carpet on Oscar night, where the predominant question on everyone’s lips is ‘who are you wearing? ’ MTV offers its audience the same intellectual stimulation, especially when all that its audience sees are ‘hella-cool’ rock stars and all the ‘bling’ they wear throughout their music videos, interviews, and award ceremonies. No wonder the Y generation is all about over consumption and bad taste. As we have entered the 21st Century, multi-media conglomerates have risen to great power in our society. They offer the consumer the media and entertainment that they desire. However through internal synergistic networks, these companies, such as Viacom, can link the lucrative children’s market or the 24-hour advertising nature of MTV, to all other aspects of their company. As consumers, we neglect what these companies are telling us to do – to consume – in order to watch our favourite programs. We refuse to witness how the realities of consumerism, and sickening nature that these corporations control the very artifacts and images that we relate to and enjoy for their own personal profit.

The Theories Of Language Acquisition Essay Example | Topics and Well Written Essays - 2500 words

The Theories Of Language Acquisition - Essay Example This paper will review theories of language acquisition and their relationship to the academic outcomes of 16 students enrolled in a childcare course. First, popular theories of language acquisition will be presented. Secondly, the process of langue development in a child will be outlined, whilst emphasizing developmental stages that vocab, syntax, and pragmatics occur. Finally, an indication of learning developments at secondary school and at higher education will be discussed, particularly in regard to students undertaking a childcare course. I would like to remind the reader of Clibbens warning of not to be caught up in the various debates which can deviate from the true purpose of helping all children, young people and adults to use language and communicate. It is generally accepted that language acquisition is partly innate and partly environmental (Bickerton, 1990). It is generally conceded that for all people, language development is a gradual process that occurs through general development and interaction with people and the environment.Nurture Skinner Skinner's (1957) behavioral approach to language acquisition was simply a set of habits. He did not consider language to be different to any other behavior. The learner of a language is a tabular rosa - an empty slate. He ignored nativist approaches of innate knowledge, as the inner workings of language were unobservable and so un-measurable. Skinner insisted that interaction with the environment leads to stimulus-response conditioning and that the product of this is knowledge. For example, an unconditional environment brings about an unconditional response, the response is followed by an event that is to the liking of the learning organism, and the response becomes positively reinforced. If this sequence of events occurs a number of times, the organism learns to associate the response to the stimulus to the reinforcement. So that when encountering the stimulus again, the same response will be elicited, and so becomes a conditioned response. Behaviorism considers that all learning, including language, occurs through this process of establishing habits. Hence, a linguistic input is due to linguistic utterances in one's environment as stimulus. However, it has been noted in research since that imitation alone does not allow for language acquisition, and simplistic stimulus-response conditionings do not account for it either (Kiyamazarslan, 2001).Piaget Piaget (1952) was a biologist and a psychologist and yet he felt that language acquisition was due to social interaction (cited in Kiymazarslan, 2001). He saw a child's language ability as being reflected in their ability to manipulate symbols, and that a child learns when they are developmentally ready to.

Endocrine Disorders Term Paper Example | Topics and Well Written Essays - 750 words

Endocrine Disorders - Term Paper Example In some diseases abnormalities occur in the gland which cause irregularity in the secretion of these thyroid hormones. The most common abnormalities of thyroid gland are hyperthyroidism and hypothyroidism. Hyperthyroidism means the excessive secretion of thyroid hormones from thyroid gland whereas Hypothyroidism is the decreased secretion of thyroid hormone from thyroid gland. ETIOLOGY Graves disease is an autoimmune disease whereas Myxedema is a disease caused by hypothyroidism. In autoimmune diseases our immune system produces antibodies against our own organs or organ system. In Graves disease our immune system produces antibodies against thyroid gland which increase the secretion of the thyroxine from thyroid gland. These antibodies are called thyroid stimulating immunoglobulin (TSI). Thyroid stimulating immunoglobulins bind to the receptor and imitate the action of thyroid stimulating hormone in releasing thyroxine from the thyroid gland. The effect of thyroid stimulating immuno globulin is excessive and causes increased production and secretion of thyroxine from the thyroid gland. Another type of immunoglobulin that is formed by our immune system against the thyroid gland also acts on the TSH receptors and stimulates the growth of thyroid gland excessively. These immunoglobulins are known as thyroid growth stimulating immunoglobulins (TGI). These antibodies are the primary cause because of which Graves Disease occurs in an individual. Myxedema on the other hand is a condition caused by hypothyroidism and not hyperthyroidism which is seen patients with Graves Disease. The reason for which edema occurs in hypothyroidism is not clearly known but it is said that the increased deposition of chondrioton sulphate and hyaluronic acid in interstitial spaces causes it. The causes of hypothyroidism that eventually lead to myxedema are autoimmune diseases, thyroiditis or surgically removed thyroid gland. In other words Myxedema is a condition caused by lack of thyroid hormones whereas Graves Disease itself leads to excess activity of the thyroid gland. Myxedema and Graves Disease are both concerned with the abnormality of the thyroid gland. SYMPTOMS The patients suffering from Graves disease show diffuse hyperplasia of thyroid, anxiety and tremor of hands. The patient also loses weight and suffers from muscle weakness. The patient will experience extreme fatigue but will be unable to sleep properly. The skin of the patient will be soft and warm. Intolerance to heat and extreme sweating are also seen in the patients suffering from Graves disease. Increased gastrointestinal tract motility also occurs which leads to mal-absorption of food and diarrhea. Exophthalmos is also seen in these patients which is the protrusion of eyeball. The patients with myxedema on the other hand show sluggishness in mental and physical activity. The patients suffering from myxedema show difficulty in speech and intolerance to cold. Sympathetic activity is decreased whi ch in turn decreases the gastrointestinal motility and sweating. The decreased gastrointestinal motility in turn causes constipation. Due to decreased sympathetic activity the blood flow in these patients is low and so the patients looks pale. These patients have coarse facial features and enlarged tongue. The voice becomes deep in myxedema. TREATMENT In Graves disease the

Self interest rightly understood VS altruism Essay

Self interest rightly understood VS altruism - Essay Example Although everybody has his or her own life, the principle of self-interest rightly understood underlies the concept of mutual interdependency among a democratic American society. Another important point is the admirable conformity of self-interest to human weaknesses. It is easy to learn and retain the traits of altruism and combine personal interests towards a common good that override selfish interests of individuality. An example of the concept of self-interest rightly understood is its self-regarding nature that connects a person’s private life with that of others in the society. The article mentions that it is a remedy to unnecessary individualism and self-centeredness. Self-interest rightly understood encourages collectivism regarding altruism in a way that convinces people that their actions in the society still come back to them and affect their private life. The article cites Montaigne who mentions that virtuousness results in happiness in the society. This confirms that a person’s private interest should be to do well and adhere to the traditional doctrine of interest towards common

Play, Games, and Sport Assignment Example | Topics and Well Written Essays - 500 words

Play, Games, and Sport - Assignment Example Some games were restricted to men other to women while others were open to all genders which included the young and the old in the society (Greenough, 45-67). Traditionally, history suggests that Native American games were inseparable from their religions according to history of their religion they create stories which mostly involved contests between two opposing twin gods which were armed with clubs bow and arrows. Hence they used these games as a replay of the stories told that offered recreation and also gambling opportunity. These games were divided into two categories where there existed chance and skills games or dexterity the community used this games not only for the young generation’s amusement but also a venue where they could learn, gain improve skills and also sharpen their senses. The winners who won these games were highly respected in the tribe. Traditionally, Native Americans are believed to the inventors of most games and sports which included lacrosse. Team games, which the young played always taught cooperation and also encouraged social interaction within tribes and also with other tribes (Krech,107-110). Among those games played by the Native Americans was lacrosse also called tewaarathon, the little brother of war or even be gateway depending on the given tribe. However, these games have seen some improvements, but it is still played even today. Lacrosse developed from AD1100 WHICH WAS played by 100- 1,000 men on a field that stretched from 500 meters to 3kilometrles long it lasted from sunrise to sundown which would even take two to three days this game was invented and played as part of ceremonial ritual that was used to symbolize warfare to give gratitude and thanks to the creator (Krech, 107-110). The players who took part were informed of warriors with the aim of bringing glory and honor to the tribes as well as

Understanding HR concepts Essay Example | Topics and Well Written Essays - 1000 words

Understanding HR concepts - Essay Example Evidently, human resource managers use training as a performance appraisal tool, which they conduct either after selection of the employees or during a specific time of the year. Organizations such as Ubisoft initiate a yearly program of performance appraisal as part of their talent development strategy. The value of employee training is an issue that has drawn a lot of controversy within the field of research. Research shows that employee training is a complex and expensive process that demands both time and resources from the organization. Therefore, training increases an organization’s expenses within a year, a feature that has become undesirable for many organizations. During a century of intensive business competition, organizations are experiencing financial constraints and their priority is to minimise any expenses. Some organizations have eliminated their training programs as one way of cutting the costs of production. However, there is evidence that employee training may have a wide range of benefits for an organization. First, training keeps the employees motivated and gives them the zeal to work confidently within their department. Secondly, there is evidence that trained employees have a higher work output and this contributes to an increase in the profit generate d within a year. In addition, employee training helps to develop employee’s talents to help them grow as the organization grows (Bratton & Gold, 2001). This explains why large companies have elaborate training programs that seek to improve the employee performance. However, there are obstacles to employee training programs that the human resource managers must anticipate while implementing performance appraisal. Training may become ineffective when employee have acquired optimal performance and feel that they cannot learn more. In this case, investing in employee training does not improve worker performance. In other cases, the employees may feel

Accreditation for Healthcare Organizations Essay

Accreditation for Healthcare Organizations - Essay Example enerally, this involves anticipating survey team observations and then proactively showing through patient activities and units of care delivery, a mastery of the essentials which the accreditation team is seeking at Sentara. The planning for accreditation at Sentara is more of an ongoing process in which accreditation, which is as mentioned above, already achieved, is also maintained. The various bodies that have accredited the healthcare system send survey teams from time to time to any one of Sentara’s hospitals and delivery facilities, in order to interview patients and staff, and review documents as well as observing quality of care. â€Å"The team may track a patient through his or her hospital stay--in person and through medical records--to find out how the hospitals systems and processes work in supporting patient care† (Accreditation, 2008). During this process, Sentara has to prepare to be judged directly in terms of what care is given to patients, whether it is quality care, effectively carried out, and performed well to the resulting tendency of improving the quality of life of the patient. In order to prepare for the accreditation and renewal processes (accreditation needs renewed after three years), Sentara concentrates on teamwork, leadership, and communication. The healthcare group is evaluated by survey teams who come through looking at various hospital departments. They work in a group together closely at every step of the process, integrating their respective findings to reach viable conclusions about Sentara’s system-wide performance. â€Å"At the end of the survey, the team scores the hospital on how well it meets the standards in the Accreditation Manual for Hospitals† (Accreditation, 2008), related to scored performance standards that are scaled and measured. the programs and the leader of Sentara makes a formal request for review. Then letters are sent out backing up this request. Then, some time before the review, the office for

Explore and critically assess the EU's understanding of, commitment to Essay

Explore and critically assess the EU's understanding of, commitment to and strategy for sustainable development - Essay Example It has held several other meetings with the main agenda of enforcing and further expounding the definition of sustainable as per the arising issues. EU has enshrined sustainable development in the article 2 of its Treaty. In 2000, the Lisbon European Council meeting fused sustainable development in it socio-economic reform agenda. Later in 2002, the Gothenburg Summit adopted the Strategy for Sustainable Development. But the implementation of the strategy has not been as smooth as initially thought. This is reflected in the 2005 progress assessment which showed that there had been worsening trends since 2001. It was found that there had been little or no change and in some cases negative trend in the areas of climate change, public health, poverty levels, social lives, degradation of natural resources and threatened biodiversity. In the same year the head of states went further to adopt guiding principle on which sustainable development agenda will be based on. These guiding principles are what can be used as a base to understand the EU understanding of sustainable development. According to Jordan (2005), EU gives the understanding that there are various areas in human life that needs to be integrated in the development agenda if the world has t... In line with this it launched the European Climate Change Program in 2000. In 2005 it went further and started the EU's green house gas Emission Trading Scheme and a second climate change program. Its commitment to the issue of climate and development has not slowed and in 2007 it made commitment to reduce emission by 20% by 2020. EU worked tirelessly in campaigning for other countries to honor the Kyoto Protocol after United States withdrawal in 2001. Although it has faced problems in implementing the Kyoto Protocol commitment, it has made progress and efforts are needed to reach the emission cut of 8% by 2012. Although seen as a concern to the environment, this strategy may end up hurting the economy of the whole region. EU has been crictsized for going it alone in the fight against climate change regardless of the effects it will have on the economy. There has also been criticism from other bodies that the policies on environment currently pursued by EU are not enough and there is need to do more to save the situation. According to Skeldon (1997), the go it alone approach used by EU may not have the desired effects on climate change and there is need for world efforts to tackle the problem. The other problem that EU addresses in its sustainable development is the issue concerning public health. This has been a very important issue for all countries in the world and each one strives to make the health of its citizens better. EU has developed a health forum through which information is channeled to the public on the need for community health awareness. Through the forum, health professional can make their contributions in

Project Design Plan Essay Example for Free

Project Design Plan Essay This experiment is to test the theory that the temperature of water affects the duration of time it takes to water to reach freezing? Hot water freezing faster than cold has been observed for many centuries. The earliest known reference to this effect is by Aristotle, who wrote: The fact that water has previously been warmed contributes to its freezing quickly; for so it cools sooner. Hence many people, when they want to cool hot water quickly, begin by putting it in the sun. . . (Jeng) Literature review 1. According to a study of the Mpemba effect by Monwhea Jeng Many factors impact water as it cools and eventually freezes, evaporation can contribute to a loss of mass, Hot water can hold less dissolved gas than cold water and large amounts of dissolved gas escape upon boiling, convection currents and non-uniform temperature distribution happen as water cools, the environmental of the hot sample also impacts the environment around it. Super cooling may also have an important role in the effect, super cooling occours when water freezes not at 0c but at some lower temperature. (Jeng, The Mpemba effect: When can hot water freeze faster than cold? , 2006) 2. In 1963 a student named Erasto B Mpemba noticed that placing recently a recently boiled mixture of milk and sugar into the refrigerator it froze into ice-cream faster than another students mixture that was not heated. He asked his physics instructor why this had happened and his physics instructor informed him â€Å"you are confused, that cannot happen† this response highlights the need for objectivity in scientific studies. After repeatedly asking various instructors to explain his observations Mpemba took two 50ml beakers and filled one with water from the tap and one from hot water from a boiler and put them into a freezer, after an hour he discovered that their was in fact more ice formation in the sample from the boiler. Dr Osborne visited the school where Mpemba studied and Mpemeba asked him to explain the effect, he could not but unlike previous instructors and peers Dr. Osborne conducted experiments and did infact repeat Mpemba’s discovery (Osborne) Variables The Dependent variable is the starting temperature of the water being placed into the freezer. The Independent variable time elapsed until each sample freezes The Controlled variables are temperature of the freezer, the volume of the water samples and the sample containers. Hypothesis My hypothesis is that the hot water will freeze in a shorter elapsed time than the cold water due to a combination of loss of volume during the heating/cooling process; I arrived at this hypothesis through researching the Mpemba effect and reviewing the results of other experiments. Experimental design After reading multiple possible ways to conduct experiments on the Mpemba effect I chose this design plan because the experiment could be conducted with supplies I had on hand and should be easily reproducible. I will measure the temperature with a common digital kitchen thermometer every fifteen minutes until the water sample has frozen solid enough that the thermometer cannot penetrate the ice to take measurements. The tools I will be using are 1 Plastic measuring cup,1 Thermometer, Two .30 l plastic storage containers,1 Kitchen timer, 1 Clock, 1 Range cook top, 1 Sauce pan. Threat Reduction to Internal Validity To reduce the threats to internal validity I will use the same procedure’s to objectively measure the variables of temperature and volume in my experiment. Each temperature reading will be taken using the same thermometer; each volume measurement will be taken using the same measuring cup. Identical storage containers will be used to store the water samples and they will be placed at the same time into the same freezer on the same bare shelf. Experimental procedure. Step 1 Draw two samples of tap water 250ml each and record initial temperature Step 2 pour one sample into sauce pan heat to boiling; pour other sample into .30 l plastic storage container Step 3 pour boiling  sample into measuring cup and note any loss of volume Step 4 return samples to .30l plastic storage container Step 5 measure temperatures of boiled sample and room temperature sample Step 6 place both .30l plastic storage container into freezer Step 7 measure temperature of both samples every 15 min logging results until both samples are held at or below zero degrees Celsius long enough that the thermometers temperature probe cannot pierce the surface of the sample. . Step 8 Allow both samples to thaw at room temperature and measure for any loss of volume Experiment Results In my investigation the boiled sample of water did in fact freeze faster than the colder tap water sample the greatest temperature differential during my experiment arrived in the first 15 minutes of the boiled sample being introduced to the freezer, the boiled sample entered the freezer at 99.6C and 15 minutes later the temperature was 18.1c this represents a reduction of 81.5 degrees. No notable change of temperature to the environment was recorded. The cold sample also experienced the greatest reduction in temperature in the first 15 minutes of my experiment with a starting temperature of 14.3c and 15 minutes later the temperature was 2 degrees Celsius The hot sample continued to lose heat faster than the cold sample until 120 min into my experiment where both samples reached -0.6c and were too solidly frozen to continue measurements. After both samples were too solid to continue measurements I removed both samples from the freezer and allowed them to thaw once both samples were thawed I measured the remaining water volume the hot sample lost 30% of its volume whereas the cold sample had only lost 10% Conclusion This experiment has proven my hypothesis the hot water sample did in fact freeze in a shorter elapsed time than the cold water. The hot sample also lost 30% of its volume. The experimental design was a key factor in proving my hypothesis as it controlled many of the variables that could impact the outcome of my investigation. To replicate my experiment you will need a thermometer 500ml of water, two identical storage containers and a freezer with a constant temperature of 18 degrees Celsius . I replicated my experiment using the same experimental procedure and achieved the same results with a slight variation in the loss of volume in the hot sample, in my second attempt the hot sample lost 35% of its volume. Because I achieved similar results using the same experimental design I believe my observations are valid. Works Cited Jeng, M. (n.d.). Retrieved from http://math.ucr.edu/home/baez/physics/General/hot_water.html#History Jeng, M. (2006). The Mpemba effect: When can hot water freeze faster than cold? . American Journal of Physics, 514. Kurtus, R. (n.d.). Retrieved from http://www.school-for-champions.com/science/mpemba.htm Osborne, E. M. (n.d.). Retrieved from http://www.rsc.org/images/Cool-Mpemba-Osborne1969_tcm18-222099.pdf

The Age of Napoleon Essay Example for Free

The Age of Napoleon Essay The Age of Napoleon Napoleon Bonaparte was a very influential character in the history of France. When Napoleon rose to power, many reforms were made regarding the social system, economics, education, and political aspects. For some, the reforms made under his rule were for the better of the people, but others viewed the reforms as negative changes. Nonetheless, Napoleon will always be thought of as a powerful figure in the French Revolution. A leader from the beginning, Napoleon was sent to France for military training at age nine. Before Napoleon completely conquered France, he had a number of early successes such as defeating the British in Toulon in 1793, and he won victory against the Austrians in Italy. In 1799, he came to France and set up a 3-man governing board called the Consulate, overthrowing a very weak system of government called the Directory. People accepted him as a leader because he was charismatic and a good speaker. France was also in a state where they desperately needed a system of order, they are in a midst of a revolution with no one taking charge. It makes sense that Napoleon, a man who seizes power, takes control of the revolution. Napoleon also had a reputation of being an excellent military chief, which lead to an even greater acceptance to him in France. In 1802, he declared himself the consul for life, and 2 years after that, he held enough power to become the emperor of the French. The French longed for change because the American Revolution had inspired them, and there was a large gap between the rich and the poor. Napoleon valued order while he was in power. Order, security, and efficiency replaced liberty, equality, and fraternity. He restored the struggling economy by building new roads and canals, so it could be easier to transport goods or obtain them from other societys. He also set up a public school system and made peace with the Catholic Church by signing the Concordat of 1801. The Concordat of 1801 was an agreement between the Roman Catholic Church in France and Napoleon, for the French had been in disagreement with the Catholic Church since the revolution. The Third Estate (made up of peasants and a vast majority of France) didn’t feel that it was fair that the clergy were getting treated better than them. It ended the churches political power and recognized religious freedom for Catholics. The taxes weren’t as high for the clergy as it was for the Third Estate. Napoleon even encouraged the Emigres to return to France. The Emigres were people who feared the revolution and fled France to seek foreign help to restore the old order. He also gave the land that had once belonged to the churches to the peasants, so they could have more land to farm with, which could boost the economy. Jobs were now â€Å"open to all talent†, meaning anyone could work in any job, no matter what Estate they belonged to. The Napoleonic Code was also established when Napoleon came to rule. It recognized equality for all citizens under the law, religious toleration, and trial by jury. The Napoleonic Code was a set of French laws made by a group of legal experts. The rules governed all French-controlled countries in Europe. The Napoleonic Code undid some of the reforms made in the revolution, for example a lot of the rights women had just gained, were now lost. The men now gained complete control over the household and children. Another reform Napoleon made was he abolished serfdom, or slavery. Over time, he came to bring negative changes such as how women had very few rights. He also eliminated freedom of press. When he became emperor, he could not be removed from office which was a problem because not everybody liked the way he was ruling, and they wanted to overthrow him. In Napoleons rule, he attempted to build a French Empire. With Napoleon being an egomaniac, he felt like all of his decisions would be for the better of the people and that he could do no wrong. He won victories over Austria, Prussia, the Netherlands, Belgium, and parts of Italy and Germany, but failed to defeat Britain or Russia. By 1810, his Grand Empire reached its greatest extent. Napoleon was able to win victories over so many countries because he used a different strategy for each battle, so no one could predict his next move. Some say that one Napoleon was the equivalent to 40,000 troops. His Grand Empire redrew the map of Europe, and controlled much of Europe through diplomacy. A diplomacy is the practice of conducting negotiations between representatives of groups or states. He replaced the King of Spain with his brother, Joseph. The spirit of nationalism, which is the devotion and loyalty to one’s nation, was spread throughout France. Soon, new alliances formed to resist Napoleon’s extreme power, and he was defeated in 1815. The Age of Napoleon brought many reforms in France. His reign included achievements and failures. One of his greatest successes was that he equalized the people of France, and their worth was based off of merit instead of social status. He established the Napoleonic code, which is still in use in France and other parts of the world today. Most importantly, e restored order in France by stabilizing the economy, building schools for better education, made roads, and built hospitals and orphanages. Some of the failures encountered when Napoleon was in rule was that he violated the freedom of the press when he censored the newspapers being published. He invaded Spain, which began a war with the Spaniards. He changed the European boundaries forever. He was the first modern dictator and brought out the spirit of nationalism in France. Overall, Napoleon changed the way of life for the French and surrounding countries forever.

Can Migration Flows Be Considered A Security Issue Politics Essay

Can Migration Flows Be Considered A Security Issue Politics Essay For quite some time now, issues of migration flows and security have become concern for many leading ministers, politicians, the media and the electorate of the host countries. They have dominated politics and social sciences literature and surprisingly became a major contemporary theme in the main field of International Relations and its subcategories of international and domestic politics, international security studies, and human security. In many Western states, an abundance of anti-immigration campaigns appeared. For example, we see right-wing political parties who oppose migration on the ground that it poses a direct threat to their identity and security; therefore they demand tougher policies and restrictions on migration flows. This essay begins by discussing the historical background of migration with references to some of European countries. Then, it will explore the symptoms of migration, refugees and asylum seekers in the framework of the possibility that it may pose a di rect threat to security in Europe. After establishing the different links between migration and security, the essay will focus on the development of treaties, policies and measures undertaken by the European countries in order to tighten up their security borders against unwanted immigrants, combat illegal and irregular migration, human trafficking and smuggling. Finally, the essay will provide a personal view, arguing that migration flows can be considered a security issue. Migrations by people in large groups or individuals across vast distances are by no means a recent phenomenon. The term migration can be defined as the movement of people from one place to another. (Migration and European Culture). Two types of human migration are very common: first, internal migration, and second, international migration. A good example of internal migration is the movement from England to Scotland. A good example of international migration is the movement from Congo or Rwanda to America, Australia or Europe. The causes for migration can be divided into two main categories, the push and pull factors. Push factors such as, civil war, poverty, climate changes and political or religious oppression. Pull factors are for example, a chance of a better standard of living in general as well as political and religious freedom (Migration and European Culture). Historically, between the seventeenth and nineteenth centuries migration to North America from all parts of Europe and by Protestant and Catholic alike emigrated to North America, New Zealand, Australia, South America, and southern Africa (Wolffe, 2004, p. 98). Undoubtedly, religious, cultural and political conflicts were inevitable between the new comers and the indigenous people in the New World. Buzan contends that a threat to population can arise from human migrations especially when the incoming population is of a different cultural or ethnic stock from that already resident (Buzan, 1991, p. 93). Notwithstanding, migration has dominated the security agenda in the recent years mostly due to the unprecedented scale of the phenomenon that about 20.5 million foreigners living in Western Europe at the beginning of the twenty-first century (Kicinger, 2004, p. 1). But what is migration? What is security? What are the main aspects of the migration-security link? These contested question s have no easy answers. According to Huysmans and Squire scholars have opened up a range of other challenging questions that are important to the analysis of the migration/security nexus (Huysmans and Squire, 2009, p. 11) questions such as should migration be named a security threat? At which level it should be met national or at international level such as the EU? Is migration already a threat or only a challenge to security? (Kicinger, 2004, p. 3). Migration in Europe appeared in the years between the two World Wars. After the First World War, the refugee problem emerged in Europe as a result of the turmoil created by the break-up of the Ottoman, Austro-Hungarian and Russian Empire, which led to the displacement of more than 20 million people (Turton, 2002, p. 28). After the Second World War, Europe was in crisis regarding shortage of laborers and desperately needed extra hands in the form of temporary immigrants laborers to rebuild Europes devastated cities. Hansen argues that i n Europe, during the 1950s and 1960s, France, Switzerland, and Germany facilitated, through guest worker programmes, wanted temporary migration (Hansen, 2000, p. 4). Since the 1970s, many of the temporary migrant workers did not go home. However, they encouraged their families and invited them to join them in the host countries as family reunification. For the anti-migration campaigners, this family reunification is an exploitation of migration policies and procedures as they argue that migration is considered unnatural, and as something to be feared. The migrant as an outsider is viewed with considerable suspicion as to his/her intentions that are thought to be dubious (Gupta, 2005, p. 115). Furthermore, these same groups exacerbate the problem of xenophobia especially towards ethnic minorities who have already settled in the host countries as genuine refugees and / or asylum-seekers. Scholars such as Ireland believe that migration in Europe is a complex process but Europeans today live in societies that have become truly multicultural (Ireland, 2000, p. 234). The issue of multiculturalism in Europe caused controversy in the realm of politics, s ocial sciences and security studies. Boswell suggests that while a multicultural approach implies tolerance of cultural and religious diversity, robust anti-discrimination legislation, however this approach came under criticism for failing to deal adequately with the challenges of integration (Boswell, 2005 p.10). For some, like the anti-migration campaigns and right-wing political parties, the phenomenon of multiculturalism started with mass migration of people who came from different backgrounds, cultures, religions and identities. One can argue that these, and other, factors may have caused direct threats to the security of the host countries and jeopardized European values, such as national heritage, cultural identity and social cohesion (Vaughan-Williams and Peoples, 2010, p. 136). The European governments feared that the mass migration may threaten social stability in Europe. In addition, mass migration created xenophobia which hampers both assimilation and integration. Furthermore, it may play an important role in demographic security and implies that migration exacerbates the problem of population increase in Europe. Regarding internal security, governments fear that migrants would get involved in dealing with drugs, crimes, trafficking and smuggling in human beings activities, making use of all channels available both legally and illegally. Guild states that the image of the foreigners as a security threat because of his or her propensity to commit criminal offences is often seen in the press in many EU countries (Guild, 2009, p. 115). Cultural identity is another factor raised with respect to the issue of security. The issue of hijab (headscarf), Burka, and veil, for example, angered the hard core right-wing parties especially in France and other European countries (Holland, Germany, Austria and Belgium ) which eventually led to social and political clashes with Muslim communities Throughout the 1980s, migration control especially on refugees and asylum seekers did become a hot topic in both political arenas and domestic public debates in European countries. Weiner sums it up, saying, migration and refugee issues are now matters of high international politics, heads of states, cabinets, and key ministries involved in defence, internal security, and external relations (Weiner, 1992 1993, p. 91). The result of political debate was that opinions polarized and refugees often made the headlines articulating theatrical language and were negatively portrayed for racial policies (Huysmans, 2005, p. 11). It is worth mentioning that the breakup of the former Soviet Union and the fall of the Berlin wall in 1990, provided fresh impetus for migration from Eastern Europe which became an easy gateway to the West, both for people from the former communist countries themselves and asylum-seekers transiting from further afield (Telà ¶ken, 1999). As the pressure mounted on gov ernments to focus on migration control, many Western governments have tightened up their security borders against refugees and asylum seekers. Warner contends that gate keeping has become the primary state function†¦ the state must protect its borders because that is what states do (Warner, 1997, p. 60). Quite often, refugees and asylum seekers are portrayed as a burden and hazardous to the European culture, identity, and pose threats to social, economic and internal security. They are potential threat to collective security and can be located within a security continuum that connects it with issues such as terrorism and international crime, (Guild, 2009, p. 132-133 and Vaughan-Williams and Peoples, 2010, p. 136). Although migration and refugee issues have caused severe headaches for some politicians, ministers and governments, others have used such issues as a political propaganda to win electorate votes. For example, in August 2001, the Australian Prime Minister John Howard transferred many refugees, mainly Afghans who were rescued in the sea by a Norwegian freighter, to detention centres in a Pacific island (Nauru and Manus) rather than to Woomera (detention centre for refugees and asylum-seekers) in Australia. This move consolidated the Prime Minister and his coalition back into power for the third successive time†¦ issue of refugees played an important role in securing this electoral victory and made refugee policy†¦ a highly visible political issue (Huysmans, 2005, p. 36-37). In the same vein, Weiner contends that the very form and intensity of response to unwanted migrations is itself an indication that such population flows are regarded as threats to security or stability (Weiner, 1992 1993, p. 125). In the same direction, in an article by Annika Savill in The Independent, which was published on Wednesday 16 September 1992, Douglas Hurd, the Foreign Secretary at the time, produced outstanding examples of migration as a security issue: Mr Hurd said that many of his European counterparts considered that migration among all the other problems we face is the most crucial. Like the US of the 19th century, Europe is a magnet for people seeking greater opportunities, from the east and south . . . We have already seen, most obviously in Germany but also elsewhere in the Community, the tensions and antipathies which can result from the inflow,. But he warned that unlike 19th-century America, ours is not an empty continent (Savill, 1992). What is security? Security is an ambiguous and a contested concept which most of the literature that attempted analysis or prescription was, and to some extent still is, based on the concepts of power and peace (Buzan, 1991, p. 2). Many readers associate the word security with topics such as, military threats, war, international relations, diplomacy and strategic studies. Arguably, this general understanding of the concept has monopolized security and military studies throughout the Cold War era. Guild contends that security cannot be reduced to one element, but it can only be understood in relation to power either more power provides more security or security is based on relationship among actors and thus not a commodity at all (Guild, 2009, p. 6). But for Buzan and some international relations scholars this concept is too narrow and vague, therefore they demanded to develop and stretch the concept of security beyond such well known traditional topics. In the aftermath of the Cold War, some prominent scholars of the Copenhagen School, including Buzan, Waever and others, argued that the concept of security could be expanded†¦From 1980s onward a more general sectoral widening of security included societal, economic, environmental, health, development and gender (Buzan and Hansen, 2009, p. 13). With time and space, the available literature on migration and security has increased considerably. However, the term security has evolved and undergone significant changes to include more political, economic and social dimensions such as, environmental degradation, pandemic diseases (HIV/AIDS), transnational organized crime and international migration. Cottey suggests that security therefore is not something that can be objectively defined or of which there is likely to be an agreed definition (Cottey, 2007, p. 7). Scholars such as Mayron Weiner was the first to address the relationship between immigration and security issues, other scholars indirectly captured this linkage in their work on immigration and refugees in the US policy (Lahav, 2003, p. 90). In order to combat illegal migration in Europe and deal with unwanted mixed flows of refugees, asylum seekers and others who were using illegal routes to beguile the migration system and restrictions, various and tougher measures of migration security were introduced by the European governments to prevent the abuse of the system. Taylor claims that the measures are contained in the Hague Programme, a five-year plan for the field of freedom, justice and security (Taylor, 2005). Some of these measures, for example, aimed at preventing asylum seekers from arriving at the states border in the first place, send asylum seekers back to countries through which they had passed, encourage member states of the EU to apply the refugee definition more narrowly and apply deterrence, such as the increasing use of detention, and restrictions on the right to work and access to social welfare (Turton, 2002, p. 42). Politically speaking, these measures on migration, refugees and asylum seekers played a n important role in bringing member states of the European Union even closer to the union than before. The member states of the European Union went further regarding restrictions and policies on migration, refugees and asylum seekers. Metaphorically speaking, they wanted to build one strong Fortress in Europe with a solid iron-gate as a security protection against immigrants and mixed flows of refugees. Taylor contends that at the end of 2004, the European Union (EU) agreed further measures strengthening Fortress Europe. Ministers from the 25 EU member states established the basis for a common asylum system†¦ and the wider sharing of information by national police forces and security services (Taylor, 2005). Fortress Europe, in the form of treaties, conventions and steps, which have been taken by the member states of the European Union to accord their policies on immigration, is overwhelmingly tough and very restrictive. Some of the measures, which are summarized here: the 1990 Dublin Convention: its aim was to ensure that one member state would take responsibility for examining a claim, thus preventing asylum-seekers from shopping around for the most favorable country in which to ask for asylum, the 1990 Schengen Convention: its aim was to reinforce external border controls whilst allowing free movement within participating states, the 1991 Maastricht Treaty: this empowered Justice and Home Affairs Ministers to establish a framework for a European-wide asylum policy and introduced the concept of EU citizenship, the 1992 London Resolutions: ministers in London responsible for immigration approved three non-binding resolutions and conclusions and the 1997 Treaty of Amsterdam: this include s a commitment by member states to develop a common immigration and asylum policy within five years, but the treaty came into effect in 1999. (Turton, 2002, p. 42-23). Since the 9/11 attacks on the American soil, the London bombings in July 2005 and other bombings across Europe, the issue of security became once again a hot subject for debate among politicians and topped social, economic and political agendas particularly those of Western governments. Given that the 9/11 attacks were carried out by terrorists from Al Qaida and not by the refugees or asylum seekers, the European governments once again raised the issue of security in relation to migration. The European countries have maintained excessive securitisation actions within migration policy frameworks as politicians and media portrayed migrants, asylum seekers and refugees, especially from Asia and Middle East, as potential terrorists abusing immigration policies and procedures. Vaughan-Williams and Peoples argue that moves towards the securitization of migration were already well underway prior to the events of 9/11†¦ In the aftermath of 9/11 and bombings in Madrid and London, has bee n the particular focus on Muslim communities (Vaughan-Williams and Peoples, 2010, P. 137). These actions and efforts by European countries to strengthen their external borders and tighten up their immigration policies caused immense controversy in the realm of politics. On one hand, anti-migration elites have argued that these common policies and rigorous law measures are mainly against bogus asylum-seekers, refugees and illegal immigrants. On the other hand, migration supporter elites and some of the NGOs argue that these measures have caused thousands of deaths of refugees and asylum-seekers and as well marginalized, criminalized and sidelined many genuine of them (Hogan, 2002). In conclusion, migration flows opened new debates in the domain of domestic and international security and foreign relations. Over the past decades, the concept of security has significantly changed to include several other categories in the realm of politics and social sciences. This essay briefly discussed the historical background of migration and concentrated on refugees and asylum seekers as the main themes for societal and security analysis. From the essay point of views, the philosophy of multiculturalism played an important role in security, xenophobia has created racial tensions which sometimes led to violence between the host population and the immigrant communities and definitely illegal migration poses threats to the social stability and internal security of host countries in Europe. In addition, the essay agrees that the European countries have the right not only to secure their borders against illegal migration, but also to have the right to defend and protect the value s they espouse such as social stability and cultural identity. The territorial integrity, economic and political independence of the European countries need to be protected from the danger of migration exploitation. Securitization of migration is not new, but the 9/11 attacks have stirred up the process of securitization and the building up of the so-called Europe Fortress to keep unwanted immigrants out of Europe. The European countries remain the favourite destination for both legal and illegal immigrants regardless of how tight border controls are. Immigrants, refugees and asylum seekers who fear persecution at home or are intent on escaping war and poverty will keep the hopes of reaching European countries alive. Such hopes could be pipe dreams.

Small Theaters and Big Business :: Arts Movies Films Essays

Small Theaters and Big Business I want to discuss some of the conflicts and concerns that I have about what the Camera Cinemas complexes will face in the future if the stay at their current locations. I conducted a survey to see how many of my fellow citizens know of Art and Foreign Films. I was not only surprised by the response, but shocked to see that downtown San Jose is stiff not a comfortable place for most to go. Most people knew of Art Films or Foreign Films but the thought of seeing one was not a priority. What were important to most included special effects, good story and ratings. I was surprised by the number of responses that said they would watch a closed caption foreign film since most of the movies I see are closed caption. I normally associate closed caption with movies view by deaf people and find reading caption and trying to see what was going on very hard. The atmosphere of the theater would make the movie more enjoyable. All of the people who took the survey lived in the San Jose area for the last ten years. I will explore the results later in this essay. If the Cameras stay in the same location, they will succumb to the larger movie industry. The people that took the survey said they know and like to watch Art and Foreign Films. All were concerned about going downtown to see a movie, even if it is clean and safe. If the movie was part of some other activity, such as dinner, festival or a highly recommended movie. They felt it would worth while to make it an evening of the food and entertainment in downtown. The movie location has been great for those who live downtown, but becomes an issue when people must travel downtown to see a movie. I believe that people would be more likely go to the Cameras, if they lived in the downtown area. The county transit is adequate, but not what people going out for the evening would trust using, especially if going downtown. This is a serious problem for the Camera Cinemas since their business is revenue based; you cannot have revenue without the people. The Camera Cinemas are important to downtown, not because of the films they show, but because of the support they offer for other businesses.

Benjamin Jerome Cayetano :: Essays Papers

Benjamin Jerome Cayetano "†¦ No matter what kind of origin you have, you can succeed and rise to unprecedented. The American dream is still alive, but it definitely takes hard work and a lot of luck." This is a statement of Benjamin Cayetano when he was asked to give encouraging words to other Filipino American politicians. A lot of luck and fortune and hard work played a role in the life of Benjamin Cayetano, who is the first governor in the United States who is of Filipino ancestry. Governor Cayetano is today's highest-ranking Filipino American in government office. Born on November 14, 1939 in Honolulu, Hawaii, Benjamin Jerome Cayetano was the son of Bonifacio Marcos Cayetano, who migrated from Urdaneta, Pangasinan to Hawaii in 1928 as a part of the first wave of Philippine laborers to work at the sugar cane plantations. At the age of 6, his father and his mother Eleanor divorced, leaving him and his 4 year old brother to take care of themselves on a latchkey existence, while his father went to work as a waiter. As a child, Cayetano grew up in the Kalihi District of Honolulu, a working class community dominated by a diverse group of immigrant families, such as Chinese, Japanese, and Filipinos. The Kalihi District is an environment where manliness and superiority were measured by one's ability to settle disputes by the use of violence rather than intellectual dialogues. Early childhood experiences in the Kalihi district were major influences to Cayetano's adulthood as he later became a feisty but effective lawyer. Benjamin Cayetano graduated from Farrington High School in Honolulu, Hawaii in 1968. After graduation at the age of 18, Cayetano married his high school sweetheart, Lorraine Gueco, who according to him was "a major influence in his rise from a life of want to a life of means and power." A year later, when his first son Brandon was born, he was forced to worked a series of blue-collar jobs. In this period of hardship, Cayetano worked as a metal packer in a junkyard, followed by other jobs as a truck driver, gas station attendant, rodman, apprentice electrician, and finally as a draftsman with Hawaii's Department of Transportation.

Are We Illiterate Essay -- Essays Papers

Are We Illiterate Literacy throughout history has been defined and redefined nearly as rapidly as new generations emerge. As we tread into the twenty first century, our generation moves to redefine literacy once again. However, unlike generations past, we are taking literacy and rapidly spanning it over new mediums that had been, until recently, unavailable. Advances in technology within the past twenty years have been so immense that the human race has literally packed up centuries of research, data, history and other information and moved it into the digital world, spawning a new necessity to have a general working knowledge of computing technologies. Mainstream society as a whole has concluded and accepted that in the twenty first century use of computers and application software will dictate most aspects of everyday life, therefore all but requiring the citizen of the new millennium to be literate in at least the most basic of computing technologies. In it’s earliest forms literacy was purely the processes of interpreting symbols or hieroglyphics. Many ancient writings have been recovered and interpreted, undisputedly proving that literacy has, in some form, always existed. As time passed new forms of language and literature surfaced and literacy became known as â€Å"the ability to read and write.†1 Or, more specifically, one’s ability to convey one’s thoughts onto a medium understood by others. At first these mediums took the form of nearly anything: mankind has used anything from rocks to canvas. Eventually, with inventions such as the printing press, the mediums used by people became standardized and the definition of literacy was in no need of revision. With the onslaught of technology brought on by the twentieth century, society began to accept new mediums over which to express themselves. Multimedia, the use of several different forms of media, has been becoming commonplace in everyday life since the advent of the internet, a world-wide conglomeration of computers networked together via telephone lines, optical wires, and satellite connections (among other forms of digital communication). Content of seemingly boundless quantities is available in nearly every household in the US thanks to the so-called â€Å"Information Super Highway.† To capitalize on such a useful resource requires that people of all ages be able to knowingly operate the appli... ...be â€Å"productive† to be literate, as a person who understands the use of an application used for browsing the internet may also be literate while remaining completely unproductive. Furthermore, if one was to separate, in a fittingly binary manor, the computer literate from the illiterate, who is to say which group is better off? Obviously being computer literate in the early twenty first century is not completely necessary, however, if ratios of computer literate to illiterate increase at so much as half the rate they have in the past twenty years it will not take long before society has firmly and implicitly declared that being computer literate is a necessity of everyday life. Will we ever see a time when those who are computer illiterate will be looked upon by the literate as ignorant, just as those who can not read are looked upon today? Perhaps it will be a generation not far in the future that decides that â€Å"literate† is ready to be redefined. Bibliography: Webster’s II New Riverside Dictionary, (c)1978 Houghton Mifflin Co. Ask.com, (c) 1995-2000 CNET Networks, Inc. College of Education, University of Houston: http://www.coe.uh.edu/insite/elec_pub/html1995/092.htm

The Simpsons: an Imperfect Ideal Family

The Simpsons: An Imperfect Ideal Family The essay The Simpsons: An Imperfect Ideal Family was a paper written by Eliezer Van Allen explaining how the popular T. V show The Simpsons was not so unrealistic and impractical as many Americans had thought it to be. In fact, The Simpsons was, more or less, a â€Å"â€Å"cracked-mirror version† of our own imperfect but lovable selves† just in a cartoon, sitcom type form.This essay talks about how The Simpsons family often reflects the way many current families live and how, although many individual characteristics in a family member may not always be the best, as a whole a family will often come together and help one another constructing a strong family bond. Although Van Allen over exaggerates the obstacles of the everyday life, he refers to The Simpsons as a â€Å"nuclear† resemblance of the typical 20th century family.Throughout the essay, Van Allen often uses many literary techniques/ rhetorical devices to help the r eader understand the effectiveness of the piece. Humour is used when Van Allen makes a personal connection to the fact that at the beginning of each Simpsons episode, the Simpsons family all run to the couch and sit in their â€Å"specific† spot, just like his own. He refers to this as a â€Å"mirror image of my couch-dwelling family†.Having this humour presented in the essay allows for the reader to stay attentive and wanting to read more, as humour often keeps the reader interested. This often allows for the reader to have more of a connection with the author and to get more of a feel of what the authors thinking process is. Allegory is present throughout the essay as Bert and Lisa’s everyday behaviour allegorically teaches the lessons of the average American. For instance, in â€Å"Bart Sells His Soul† love and concern is shown by Lisa’s actions as she cares for him and always has his back.This contributes to the effectiveness of the piece becau se although many family members (individually) may not always be the best and act to their morals, as a family, everyone works together and helps each other’s weaknesses become strengths and will grow off the strengthens of one another, creating a family, as outlined by Richard Corliss, â€Å"they stick together with one another through thick and thin†. As a reader, this is thought to give the essay â€Å"personality† and with that comes good T.V reviews as viewers become attached and are able to relate to their own family/ real life scenarios. Periodic sentence is present when Van Allen refers to Matt Groening, The Simpsons creator, when he states â€Å"I knew that other kids were going to get serious and go on and be professional†¦ I never wanted to go to an office and carry a briefcase†, as it is only clear at the end of the sentence what Groening meant by that. He knew that â€Å"carrying a briefcase† wasn’t for him so he created a new way to express his talents and his passions.This contributes to the effectiveness of the piece because it forces the reader to keep reading to find out what the author was trying to say, and without doing so the main point of what the author is trying to get across is confusing and may often be misunderstood. Throughout the essay many literary terms/ rhetorical devices are present; these are just a few of many that really stuck out to me. Before reading Van Allen’s paper, I had never thought of The Simpsons in the way he had portrayed it, or the way Groening explained the story behind it.It wasn’t until fully reading and understanding Van Allen’s essay that I started to click into the logic behind the mirror image ideology that The Simpsons family portrayed of the typical 20th century American family. I felt that throughout the essay Van Allen supported his point of how The Simpsons portrayed the average 20th century family very well. He made a lot of person al connections that both any reader and I could easily relate too. For example, he talked about how The Simpsons was â€Å"that† T.V show for him and his family that they felt was the mirror-image of their family life. How they all ran to the T. V to watch The Simpsons episode that was coming on next, just how The Simpsons family does at the beginning of each episode. He also talked about how now a days, individual family members don’t always act appropriate and may have some horrible individual traits, from Bart’s rebelliousness, to Homer’s stupidity and foolishness, but as a group and family together they make the best come out in each other.No family has perfect kids or perfect parents but it’s the love and care that one another share, that matters most. This is taught throughout Van Allen’s essay about The Simpsons family in comparison to the average family now a day. To me, family means to always be there for another and always have eac h others back. Unlike friends, you can’t choose your family. You know that as much as they might get on your nerves sometimes, you must look past that, and find the good in what you are blessed with.While reading Van Allen’s essay I felt that I could relate to a lot of what he was saying and found it very easy to understand what he was trying to get across, which kept me wanting to read more. I strongly agree with Van Allen’s point on how The Simpsons is a character formatted sitcom version of the typical 20th century family. Overall, reading this essay has made me think about how much more relatable and relevant some of shows on T. V actually are. Every time I turn on the T.V and go to watch a sitcom type show especially, it makes me think about any possible story line or lesson that may be hidden behind the show that may benefit me in any way. Van Allen’s essay has made me truly appreciate the hard work and effort gone into such a show, as The Simpsons would have been the last show I would have thought to have a message behind it. All in all, Van Allen`s essay has given T. V shows a whole new outcome, as in how they are looked upon and I am more understanding of the meanings behind the â€Å"hidden messages† in our simple day to day shows.