Swatch Marketing Strategy Case Study Example | Topics and Well Written Essays - 2000 words

Swatch Marketing Strategy - Case Study Example It is evidently clear from the discussion that during the last few years, Swiss Watch Industry is holding a prominent position in the economy, by expanding its export operations. The brand name of Swiss, which provides its consumers the best quality goods with appropriate guarantees as well. This report is an overview of the marketing plan for the company to explore the market, and shows what strategies the company should adopt. The company should have clear objectives regarding the way market should be approached because the market is highly competitive in nature. The major objectives of the Swiss industry are that evaluating the customer preferences, provide needful product, and capture the market and a proficient market share. It is necessary to understand the taste and preferences of new customers. Moreover, the company should follow a customer-oriented approach, by understanding the strategy of its competitors. It is necessary to capture the market and maintain profitability thr ough innovative measures and designs. Like any other company, the marketing function of Swatch to has a great contribution to the success of the product in the market. The company was formed after the merger of two largest watch makers ASUAG and SSIG. Swatch dominates the watch market of the world at present. The company actually took over this position after facing a severe crisis in 1970 that is they faced the serious drop in its sales during that period. The peculiarity of Swatch products is that they range from very low priced products to that with the very high price. One of the important factors behind the company's success is that they had very good marketing strategies. Swatch was considered in the market as a fashion accessory or product. This impression was created through the continuous advertisement and publicity portraying this impression. The marketing plan of the company was to make available in the market the cheapest as well as the costlier watch. In order to make c heaper watch the company introduced several technologies. "The bottom end of the market was the subject of a technological revolution, which made watches much cheaper to produce". Â  The company offers products in various designs. Another success factor in its marketing strategy is that it sponsors many sports events the major one being Beach Volley Ball. The marketing aim of the CEO to make Swatch into a fashion accessory took the company to heights. In order to achieve this objective the company focused on reducing the prices of the watch to make it available to every common man. The marketing strategy helped the company to make record sales of one million units after the implementation of the strategy. The major contribution of the company's marketing function is that it helped the company to mark its presence in over 80 countries. The company has therefore sold over 333 million watches all over the world. The other element that contributed to the success of the brand is the inn ovative product design. The company introduced many smart and trendy designs in the market The Company made trendy designs and made that available at every store. Thus the brand gained wide popularity among the teenagers. Swatch made a landmark design in the 80's that posted record sales in the financial data of the company.

Managing Projects Essay Example | Topics and Well Written Essays - 2250 words

Managing Projects - Essay Example The Ashleigh Music Festival Company has been tasked with the responsibility of managing this project and ensuring that it is successful. This essay will discuss how the Ashleigh Music Festival as a major project can be executed so as to successfully organize and execute it. This essay will also discuss the key issues of the Ashleigh Music Festival project such as the key tasks to be completed so that the festival can be ready for opening, the importance of using project management skills and techniques and the skills and competencies required of the project team among others. Part B: The importance of Project management tools The Ashleigh Music Festival is an important event the needs to be properly managed so as to ensure that it is successful. Effective project management techniques and processes need to be applied to this project for a number of reasons. These project management techniques and processes may include the creation of a business case, defining the scope of the project , being clear about the goals and objectives that need to be achieved by the project, coming up with a viable project plan and selecting the best project team to execute the project (Archibald 1992). The first reason why it would be important to use these project management techniques and processes in the Ashleigh Music Festival is because the project management team will be provided with the opportunity to take charge of the available resources so as to ensure that the team produces the highest quality deliverables that are on time and within the set budget (Bradford, Duncan & Tarcy 2000). This is much easier when project management techniques and processes are used to plan and execute a project (Cleland 1994). The second reason why it would be important to use project management techniques and processes in the Ashleigh Music Festival is to ensure that all set deadlines for the project are met and that all the necessary actions have a timeline at which they should be executed and a chieved (Burt, Dobler & Starling 2003). When project management techniques and processes are applied, deadlines for each action are given. This means that all the actions will have a timeline during which they should be carried out and completed successfully (Cleland & Gareis 2006). This increases the chances of the entire project succeeding as opposed to when there are no set deadlines. Defining the scope of the project is important because it will help the project to focus on what it is set to achieve, and nothing else. It will enable the project team to remain on course and focus their attention on only what the project is set to achieve. Producing a project plan will outline all the processes that need to be conducted and show how they shall be executed. The plan will act as a guide for all the actions that take place during the project’s life cycle. Getting the right team together is also one of the most important factors that will determine whether the project is succes sful or not. The project team is the heart of the project because it is responsible for planning for it and executing it. Creating a business case is necessary because it will provide a solution to the problems likely to be experienced in the project. Essentially, project management entails a number of processes and standard control systems that will ensure the success of projects like the Ashleigh Music